Basil’s
Basil’s is a fast, but healthy salad, pizza and sandwich joint based in Jackson, MS. Although the restaurant had been around for years, the owner felt like it was time to freshen up the brand.
We started by evaluating the old branding and took a hollistic view of what pieces were working and what needed to be updated. Once we finalized the new direction of Basil’s, we decided to launch a new location with the new branding in place.
The update included identity work, restaurant design and tons of new branded elements including menus, packaging and branded merchandise. We also developed a multi-phased marketing campaign and social strategy to generate buzz about the new brand.
