C Spire Fiber
In 2014, C Spire launched an innovative new line of business: Residental gigabit fiber internet. Before the launch of fiber, the company solely focused on consumer wireless and enterprise business solutions.
We knew the launch of a completely new line would be a challenge and that consistent branding and break-through marketing would be a must have to succeed.
After a few short months of marketing, C Spire quickly became the go-to premium brand for fiber internet. Today, there are over 150,000 homes with C Spire Fiber installed and the company’s net promoter score (NPS) is 69x higher than other competitors in the industry.
