C Spire Retail Store Design
C Spire needed a new concept for their retail stores. It started with an insight: Consumers no longer wanted to come into a retail store for transactions only, they wanted an experience.
So we redesigned C Spire’s retail stores with a strategic focus on the interaction between C Spire reps and the consumer. Visitors are able to explore tech gadgets with the modular store layout being broken up into Live, Work and Play and can interact with multiple knowledge-based apps that were created for each location.
The newer, industrial design features concrete, wood panels and white modern design. The custom fiber space was designed to help customers experience fiber internet, tv services. The new design increased retail in-store sales by 30% the first month of opening.
