C Spire No Bull Campaign
It started with a single, yet powerful insight: consumers think wireless companies are full of bull. From fake phone promotions to bad customer service and inconsistent billing, it’s not surprising that wireless consumers don’t trust brands like AT&T, Verizon and T-Mobile.
With that insight in mind, we created a campaign that hinges on the idea - bull. The results were staggering - skyrocket of wireless handset activations, +4% CTR on social media, and overall wireless sales have significantly increased since the launch of the campaign.
