Pyros Fire Fresh Pizza
It all started with a single, yet powerful insight: 70% of consumers wanted the ability to build their own pizza or salad and see the fresh ingredients that were being added in real time. This was something the owners were determined to create and deliver.
I worked with the Pyros team to come up with the name, identity and branding, restaurant design and overall marketing and creative strategy for their new business venture.
Since the opening of their first restaurant in Memphis, TN in 2013, they’ve opened 7 more locations throughout the region.