https://laurenshieldsdesign.com Lauren Shields Portfolio Tue, 31 Dec 2019 15:24:23 +0000 https://laurenshieldsdesign.com en https://laurenshieldsdesign.com/Contact-1 Sun, 04 Feb 2018 22:41:50 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/Contact-1 Hello there! Thank you for visiting my website. My name is Lauren Shields. I'm a creative connoisseur with over 10 years of &nbsp;experience in marketing, advertising, branding, retail experience, web and UX design, packaging,&nbsp;and concept development. My background in marketing and design, along with my length of agency experience, give me a multifaceted approach to design in any type of media. When I'm not hard at work, I'm coming up with creative ideas for my jewelry company, Frayed and thinking up fun, fresh ideas to brighten the home I share with my husband Garrig, our new baby, Frances and our goldendoodle, Guinevere. To see other work or for possible commissions, feel free to contact me at laurenbrookedesign@gmail.com. <img width="20" height="20" width_o="20" height_o="20" data-src="https://freight.cargo.site/t/original/i/0efb12e9edce0b79c3449a8aa0632136e3020ed1322d75e576bfd5bdb3b6c822/social-linkedin_10_o.png" data-mid="10629337" border="0" src="https://freight.cargo.site/w/20/i/0efb12e9edce0b79c3449a8aa0632136e3020ed1322d75e576bfd5bdb3b6c822/social-linkedin_10_o.png" /> <img width="20" height="20" width_o="20" height_o="20" data-src="https://freight.cargo.site/t/original/i/b7c595396520e6d87ed1f915e27fe85e2da644069e5876e3ac416c4efd7448ad/social-twitter_o.png" data-mid="10629338" border="0" src="https://freight.cargo.site/w/20/i/b7c595396520e6d87ed1f915e27fe85e2da644069e5876e3ac416c4efd7448ad/social-twitter_o.png" /> <img width="20" height="20" width_o="20" height_o="20" data-src="https://freight.cargo.site/t/original/i/82dfd4c4238df53c33adabcf32338aed47fd9a0de09fb0648c01c611b60d3ecd/social-pinterest_o.png" data-mid="10629336" border="0" src="https://freight.cargo.site/w/20/i/82dfd4c4238df53c33adabcf32338aed47fd9a0de09fb0648c01c611b60d3ecd/social-pinterest_o.png" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/b430481fc311557ce7a73cb26885fddf8769e484f3423f38c608e86f781cec9f/laurenshields.png" data-mid="10629440" border="0" src="https://freight.cargo.site/w/750/i/b430481fc311557ce7a73cb26885fddf8769e484f3423f38c608e86f781cec9f/laurenshields.png" /> &nbsp; https://laurenshieldsdesign.com/Slideshow Sun, 21 Jan 2018 16:18:59 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/Slideshow CLIENT: C SPIRE NO BULL VIEW PROJECT https://laurenshieldsdesign.com/Text-copy Sun, 21 Jan 2018 19:10:40 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/Text-copy Creating compelling brands that generate buzz and deliver ROI. https://laurenshieldsdesign.com/Featured-Projects Sun, 21 Jan 2018 16:19:00 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/Featured-Projects C SpireStrategy, Art Direction, Production &nbsp;&nbsp; <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/b9e15a00037bf12e0447296f043952fedb88fb019c4e20ecabaf4565b0c9038d/thumb_01.png" data-mid="9741325" border="0" src="https://freight.cargo.site/w/1000/i/b9e15a00037bf12e0447296f043952fedb88fb019c4e20ecabaf4565b0c9038d/thumb_01.png" /> E3 EnvironmentalBranding, Web, Social, Video &nbsp; <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/0a0c689b126c202bfa462be95fbdee92825ba3d696fab0e51e9cf6c481b54c6e/e3_thumb_web_05.png" data-mid="57301138" border="0" src="https://freight.cargo.site/w/1000/i/0a0c689b126c202bfa462be95fbdee92825ba3d696fab0e51e9cf6c481b54c6e/e3_thumb_web_05.png" /> PyrosBranding, Art Direction, Environmental Design &nbsp;&nbsp; <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/64d9bc050bcade1b46d7008d146870b244ffcc7f551b1a5bc411cea1228871e3/thumb_02.png" data-mid="10131425" border="0" src="https://freight.cargo.site/w/1000/i/64d9bc050bcade1b46d7008d146870b244ffcc7f551b1a5bc411cea1228871e3/thumb_02.png" /> BasilsBranding, Web, Environmental Design &nbsp; &nbsp; <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/00538c7a739a007622125298dcb98dc124da127677e57f8037adf0fa1ad2c409/thumb_10.png" data-mid="57295542" border="0" src="https://freight.cargo.site/w/1000/i/00538c7a739a007622125298dcb98dc124da127677e57f8037adf0fa1ad2c409/thumb_10.png" /> RVC OutdoorsArt Direction, Branding, Web, Retail Experience &nbsp; &nbsp; <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/d68c4a5be35d3dfc28efd5bb104ceec5e3be5f6623fc8286ea98c9581578bc65/thumb_04.png" data-mid="10133567" border="0" src="https://freight.cargo.site/w/1000/i/d68c4a5be35d3dfc28efd5bb104ceec5e3be5f6623fc8286ea98c9581578bc65/thumb_04.png" /> C Spire FiberBranding, Web, Retail Experience &nbsp; &nbsp; <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/347ebb4badcdbff883215b102b5682399fcebbb4e26e4538f1735de944387da7/thumb_08.png" data-mid="10139319" border="0" src="https://freight.cargo.site/w/1000/i/347ebb4badcdbff883215b102b5682399fcebbb4e26e4538f1735de944387da7/thumb_08.png" /> View all work ︎ https://laurenshieldsdesign.com/Medi Tue, 31 Dec 2019 15:24:23 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/Medi Medi C Spire and the Center for Telehealth at the University of Mississippi Medical Center (UMMC), combined efforts to deliver more convenient healthcare access for patients. &nbsp; Using an agile approach, we created a mobile app and a robust marketing campaign that showcased the benefits of using the app and how it effects consumer’s lives. The user experience has fewer steps in registration and clearly explains how to use the app, making the patient path to see a doctor quicker and easier than ever. Today, the app can be found in the App Store and Google Play and maintains a 5-star satisfaction rating. <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/eddacb0d1a20128f69e4f67cb0f48e7ae568ed327f5597acbaff3d081237e4f7/AppHomeScreen_05.png" data-mid="57528407" border="0" src="https://freight.cargo.site/w/1000/i/eddacb0d1a20128f69e4f67cb0f48e7ae568ed327f5597acbaff3d081237e4f7/AppHomeScreen_05.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/700f6f6fc28fd1f69ed80c5df7af4ef9827ffdbc49bcea1628b5a72d364d1e07/medi_thumb_03.png" data-mid="57529028" border="0" src="https://freight.cargo.site/w/1000/i/700f6f6fc28fd1f69ed80c5df7af4ef9827ffdbc49bcea1628b5a72d364d1e07/medi_thumb_03.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/10ccc2f9e14df6a2b8155168ac2fa758985daaf753f16331244cc9ed18a7b23c/medi_thumb_02.png" data-mid="57528400" border="0" src="https://freight.cargo.site/w/1000/i/10ccc2f9e14df6a2b8155168ac2fa758985daaf753f16331244cc9ed18a7b23c/medi_thumb_02.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/23fbc9f007407759e80dbc3a9abd2e7852e8e40871d93c8a32f39f6dc471a9ed/AppHomeScreen_07.png" data-mid="57528404" border="0" src="https://freight.cargo.site/w/1000/i/23fbc9f007407759e80dbc3a9abd2e7852e8e40871d93c8a32f39f6dc471a9ed/AppHomeScreen_07.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/e572b5e51e0efd6fd19460cc0814f401139c79c385a8cb128fccf32d5cabb4a1/AppHomeScreen_06.png" data-mid="57528406" border="0" src="https://freight.cargo.site/w/1000/i/e572b5e51e0efd6fd19460cc0814f401139c79c385a8cb128fccf32d5cabb4a1/AppHomeScreen_06.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/2d8811f332d06589eb5a188655dc5c8ffe2a80603ce21adfe50124234c4a7393/medi_thumb_04.png" data-mid="57529393" border="0" src="https://freight.cargo.site/w/1000/i/2d8811f332d06589eb5a188655dc5c8ffe2a80603ce21adfe50124234c4a7393/medi_thumb_04.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/243fe5384a379a7b5a4aff97ddfa457be79b96aa03a0aecaf167b1000d7026fe/AppHomeScreen_08.png" data-mid="57528403" border="0" src="https://freight.cargo.site/w/1000/i/243fe5384a379a7b5a4aff97ddfa457be79b96aa03a0aecaf167b1000d7026fe/AppHomeScreen_08.png" /> https://laurenshieldsdesign.com/C-Spire-Retail-Design Sun, 04 Feb 2018 23:40:09 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/C-Spire-Retail-Design C Spire Retail Store Design C Spire needed a new concept for their retail stores. It started with an insight: Consumers no longer wanted to come into a retail store for transactions only, they wanted an experience. So we redesigned C Spire’s retail stores with a strategic focus on the interaction between C Spire reps and the consumer. Visitors are able to explore tech gadgets with the modular store layout being broken up into Live, Work and Play and can interact with multiple knowledge-based apps that were created for each location. The newer, industrial design features concrete, wood panels and white modern design. The custom fiber space was designed to help customers experience fiber internet, tv services. The new design&nbsp; increased retail in-store sales by 30% the first month of opening. <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/fa55b6fbd66262d30de4bd8f3e9cc14d3800328ba0a037b8860c014c40650d25/csretail_thumb_04.png" data-mid="17507738" border="0" src="https://freight.cargo.site/w/1000/i/fa55b6fbd66262d30de4bd8f3e9cc14d3800328ba0a037b8860c014c40650d25/csretail_thumb_04.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/ea62db6164ded0b1f0ff94f57f019bcf3c4b447cbb81e6b5b3d91d2595ea760d/csretail_thumb_02.png" data-mid="17507736" border="0" src="https://freight.cargo.site/w/1000/i/ea62db6164ded0b1f0ff94f57f019bcf3c4b447cbb81e6b5b3d91d2595ea760d/csretail_thumb_02.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/2f33a90a32cd53fc460c815de4d7ebc3296af01b41d9d6d7da549ed80e16a104/csretail_thumb_01.png" data-mid="17507735" border="0" src="https://freight.cargo.site/w/1000/i/2f33a90a32cd53fc460c815de4d7ebc3296af01b41d9d6d7da549ed80e16a104/csretail_thumb_01.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/bc6a0a4e388f04573e701c24af501a7218292f4afec306d98b4fe911904200d8/csretail_thumb_03.png" data-mid="17507737" border="0" src="https://freight.cargo.site/w/1000/i/bc6a0a4e388f04573e701c24af501a7218292f4afec306d98b4fe911904200d8/csretail_thumb_03.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/eec3d1d0bb634abb0caccb41d7ded95046ffa7c3835fe39e7df5a79ce7cefe37/csretail_thumb_07.png" data-mid="17508340" border="0" src="https://freight.cargo.site/w/1000/i/eec3d1d0bb634abb0caccb41d7ded95046ffa7c3835fe39e7df5a79ce7cefe37/csretail_thumb_07.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/be1942c14f2c968e628d1ae1d3f7dd7faf46cc4ba52fa41b3740e03900d0e1e6/csretail_thumb_09.png" data-mid="17509036" border="0" src="https://freight.cargo.site/w/1000/i/be1942c14f2c968e628d1ae1d3f7dd7faf46cc4ba52fa41b3740e03900d0e1e6/csretail_thumb_09.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/9f41e5b5fc92673ed326a9335c61091e8da9330afbfbe8260fb74a40e0212c66/csretail_thumb_10.png" data-mid="17509037" border="0" src="https://freight.cargo.site/w/1000/i/9f41e5b5fc92673ed326a9335c61091e8da9330afbfbe8260fb74a40e0212c66/csretail_thumb_10.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/bb74245ba74b560d12022196af4d8797a6e23f3e265ea3e9f275fa82d3040163/csretail_thumb_06.png" data-mid="17508339" border="0" src="https://freight.cargo.site/w/1000/i/bb74245ba74b560d12022196af4d8797a6e23f3e265ea3e9f275fa82d3040163/csretail_thumb_06.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/7fa5bb870174fe5d000b3d390867bf85000f91deea654a899575ed05a8da746c/csretail_thumb_08.png" data-mid="17509035" border="0" src="https://freight.cargo.site/w/1000/i/7fa5bb870174fe5d000b3d390867bf85000f91deea654a899575ed05a8da746c/csretail_thumb_08.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/e79e520bf75fdf172f44c60ffa11401a48b9ba94a17eba88725c396c90bb90ae/csretail_thumb_11.png" data-mid="17509318" border="0" src="https://freight.cargo.site/w/1000/i/e79e520bf75fdf172f44c60ffa11401a48b9ba94a17eba88725c396c90bb90ae/csretail_thumb_11.png" /> https://laurenshieldsdesign.com/E3-Environmental Sun, 04 Feb 2018 23:38:23 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/E3-Environmental E3 Environmental The E3 team needed build and establish their new brand as quickly as possible. We started with brand development; a comprehensive brand guide, logo creation, brand style, voice and tone and overall go-to-market strategy.&nbsp; We used E3’s employees to help tell the story of the brand and developed mulitple videos and animations to visually engage their target audience.&nbsp; <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/c8cdfe51ddf4e8b3c5b846b162e0fb37f02bbdca630ecff3e1d5fb5c3e1d9b83/e3_thumb_web_04.png" data-mid="57299656" border="0" src="https://freight.cargo.site/w/1000/i/c8cdfe51ddf4e8b3c5b846b162e0fb37f02bbdca630ecff3e1d5fb5c3e1d9b83/e3_thumb_web_04.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/18842e741d1a20814f77b402183e36fffbdf63b60b44aad852a11829857eca8b/e3_thumb_web_06.png" data-mid="57299658" border="0" src="https://freight.cargo.site/w/1000/i/18842e741d1a20814f77b402183e36fffbdf63b60b44aad852a11829857eca8b/e3_thumb_web_06.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/89d336b95c5e61ce6d0adb900299de9e4fb3e55f9a216cabb9d8505380ce81a2/e3_thumb_web_05.png" data-mid="57299657" border="0" src="https://freight.cargo.site/w/1000/i/89d336b95c5e61ce6d0adb900299de9e4fb3e55f9a216cabb9d8505380ce81a2/e3_thumb_web_05.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/a7ca088d43be8bdbabd590879172729b78d7a821dbeaab69ee7bbf89178967e3/e3_thumb_web_01.png" data-mid="57299653" border="0" src="https://freight.cargo.site/w/1000/i/a7ca088d43be8bdbabd590879172729b78d7a821dbeaab69ee7bbf89178967e3/e3_thumb_web_01.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/9c4c740101a43afcaef792c94b92815614b0ffd3321408820c7b7238c49aa301/e3_thumb_web_09.png" data-mid="57299661" border="0" src="https://freight.cargo.site/w/1000/i/9c4c740101a43afcaef792c94b92815614b0ffd3321408820c7b7238c49aa301/e3_thumb_web_09.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/25ba6008aeddaf4eea8d7583328142dee8e34d9d6242e50a61dc81b3be65e241/e3_thumb_web_08.png" data-mid="57299660" border="0" src="https://freight.cargo.site/w/1000/i/25ba6008aeddaf4eea8d7583328142dee8e34d9d6242e50a61dc81b3be65e241/e3_thumb_web_08.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/ff06298b3307bfc9ce76bc117bea58862b40e0121103a0790eab6c0438bf2a4b/e3_thumb_web_02.png" data-mid="57299654" border="0" src="https://freight.cargo.site/w/1000/i/ff06298b3307bfc9ce76bc117bea58862b40e0121103a0790eab6c0438bf2a4b/e3_thumb_web_02.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/b1cfaca41f874cbf74cedb8484e542d501226ccb45045456f5ab454a6c5f4127/e3_thumb_web_03.png" data-mid="57299655" border="0" src="https://freight.cargo.site/w/1000/i/b1cfaca41f874cbf74cedb8484e542d501226ccb45045456f5ab454a6c5f4127/e3_thumb_web_03.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/08fcddb2aeb145c12a8c2891f178f6cc2000a1e98f23205fbc0a4956eb81f4e5/e3_thumb_web_07.png" data-mid="57299659" border="0" src="https://freight.cargo.site/w/1000/i/08fcddb2aeb145c12a8c2891f178f6cc2000a1e98f23205fbc0a4956eb81f4e5/e3_thumb_web_07.png" /> https://laurenshieldsdesign.com/Basils Sun, 04 Feb 2018 23:39:15 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/Basils Basil’s Basil’s is a fast, but healthy salad, pizza and sandwich joint based in Jackson, MS. Although the restaurant had been around for years, the owner felt like it was time to freshen up the brand.&nbsp; We started by evaluating the old branding and took a hollistic view of what pieces were working and what needed to be updated. Once we finalized the new direction of Basil’s, we decided to launch a new location with the new branding in place. The update included identity work, restaurant design and tons of new branded elements including menus, packaging and branded merchandise. We also developed a multi-phased marketing campaign and social strategy to generate buzz about the new brand. <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/628339003387be45e3e4dc9e4382f4145e81e7e63ad27785be1bc3b99381b367/basils_thumb_web_06.png" data-mid="57303652" border="0" src="https://freight.cargo.site/w/1000/i/628339003387be45e3e4dc9e4382f4145e81e7e63ad27785be1bc3b99381b367/basils_thumb_web_06.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/99ea33104b48cf04152f9ab3674edc99dc28f04c8aeee4e348431bbc4669772a/basils_thumb_web_07.png" data-mid="57303653" border="0" src="https://freight.cargo.site/w/1000/i/99ea33104b48cf04152f9ab3674edc99dc28f04c8aeee4e348431bbc4669772a/basils_thumb_web_07.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/9a7d5faffddd9c2d3498473df296fd6148b38f32829caf8b595504eb29dc82f5/basils_thumb_web_01.png" data-mid="57303646" border="0" src="https://freight.cargo.site/w/1000/i/9a7d5faffddd9c2d3498473df296fd6148b38f32829caf8b595504eb29dc82f5/basils_thumb_web_01.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/b93b5ecae8ce14318ad3c5ce70b350c06bae3403e1afd806fb368fa16498ac7d/basils_thumb_web_11.png" data-mid="57305158" border="0" src="https://freight.cargo.site/w/1000/i/b93b5ecae8ce14318ad3c5ce70b350c06bae3403e1afd806fb368fa16498ac7d/basils_thumb_web_11.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/9b140f4f9ada3f5eae7d1fd6f63d3cff2381e5eabb3c3cc1c713cedb315c8a7b/basils_thumb_web_10.png" data-mid="57303656" border="0" src="https://freight.cargo.site/w/1000/i/9b140f4f9ada3f5eae7d1fd6f63d3cff2381e5eabb3c3cc1c713cedb315c8a7b/basils_thumb_web_10.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/a6c3b6e7e23d5defb939e9d0f119ba3ed1033ded829399c73fb9bced21bf1148/basils_thumb_web_05.png" data-mid="57303651" border="0" src="https://freight.cargo.site/w/1000/i/a6c3b6e7e23d5defb939e9d0f119ba3ed1033ded829399c73fb9bced21bf1148/basils_thumb_web_05.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/3da3601c61e873138ba1d55de1d3e538f99286d77195129452ec6816657f82bb/basils_thumb_web_03.png" data-mid="57303648" border="0" src="https://freight.cargo.site/w/1000/i/3da3601c61e873138ba1d55de1d3e538f99286d77195129452ec6816657f82bb/basils_thumb_web_03.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/e76fdc6b9a2b1220b34d7833003a64d898e030247d6d81bd3514b32e67bd887e/basils_thumb_web_08.png" data-mid="57303654" border="0" src="https://freight.cargo.site/w/1000/i/e76fdc6b9a2b1220b34d7833003a64d898e030247d6d81bd3514b32e67bd887e/basils_thumb_web_08.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/e51de13dcb56c83782e886c335f7b9fa6fa1df26b2a484d80cacf98b7c64e0c0/basils_thumb_web_09.png" data-mid="57303655" border="0" src="https://freight.cargo.site/w/1000/i/e51de13dcb56c83782e886c335f7b9fa6fa1df26b2a484d80cacf98b7c64e0c0/basils_thumb_web_09.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/044d22dc133011d0f746b4262822fb9cd19b96c02496b363e6987db35b1027e8/basils_thumb_web_02.png" data-mid="57303647" border="0" src="https://freight.cargo.site/w/1000/i/044d22dc133011d0f746b4262822fb9cd19b96c02496b363e6987db35b1027e8/basils_thumb_web_02.png" /> https://laurenshieldsdesign.com/C-Spire Sun, 21 Jan 2018 16:19:02 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/C-Spire C Spire ‘I Work For’ Campaign C Spire stands for ‘customer inspired’. That’s where the inspiration for the name of the company originated when beginning the rebrand process from Cellular South to C Spire in 2011. In 2017, I was tasked with reviving C Spire’s brand position of being ‘customer inspired’ in a way that consumers could relate to, while also distinguishing the brand from other wireless competitors. We didn’t just revive customer inspired, we brought new meaning to the term. By using C Spire employees as the embodiment of the campaign, the customer inspired company philosophy was brought to life.The ‘I Work For’ campaign became one of the most recognizable campaigns in C Spire history. The integrated marketing campaign increased brand awareness and consideration by significant points. <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/4ccbca7cbe687c6dada2c1c3d4209ab47dbd8a85c5125786d6980e9c452b9daf/iworkfor_06.png" data-mid="15183363" border="0" src="https://freight.cargo.site/w/1000/i/4ccbca7cbe687c6dada2c1c3d4209ab47dbd8a85c5125786d6980e9c452b9daf/iworkfor_06.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/c77f4b021ffafa6f60ba91526811dc9bad7d5144274dd7e066fe9f12a79475b6/iworkfor_01.png" data-mid="15183364" border="0" src="https://freight.cargo.site/w/1000/i/c77f4b021ffafa6f60ba91526811dc9bad7d5144274dd7e066fe9f12a79475b6/iworkfor_01.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/9b14a40869e216624e799e867e968cf96fee47cf77b894798764d8dcd2a2df9c/iworkfor_07.png" data-mid="15184046" border="0" src="https://freight.cargo.site/w/1000/i/9b14a40869e216624e799e867e968cf96fee47cf77b894798764d8dcd2a2df9c/iworkfor_07.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/d2eb305363beddd3855307613440059d8e17997e3acc36eaf57df767e994dd18/iworkfor_05.png" data-mid="15183368" border="0" src="https://freight.cargo.site/w/1000/i/d2eb305363beddd3855307613440059d8e17997e3acc36eaf57df767e994dd18/iworkfor_05.png" /> https://laurenshieldsdesign.com/Pyros Sun, 21 Jan 2018 16:19:04 +0000 Lauren Shields Portfolio https://laurenshieldsdesign.com/Pyros Pyros Fire Fresh Pizza It all started with a single, yet powerful insight: 70% of consumers wanted the ability to build their own pizza or salad and see the fresh ingredients that were being added in real time. This was something the owners were determined to create and deliver. I worked with the Pyros team to come up with the name, identity and branding, restaurant design and overall marketing and creative strategy for their new business venture.&nbsp; Since the opening of their first restaurant in Memphis, TN in 2013, they’ve opened 7 more locations throughout the region. <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/4c5dae6fbb03f2f49d935a46cec3906eac5c83f4416ece67c2d1f295ff715ad1/pyros_09.png" data-mid="15174494" border="0" src="https://freight.cargo.site/w/1000/i/4c5dae6fbb03f2f49d935a46cec3906eac5c83f4416ece67c2d1f295ff715ad1/pyros_09.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/64d9bc050bcade1b46d7008d146870b244ffcc7f551b1a5bc411cea1228871e3/thumb_02.png" data-mid="10633589" border="0" src="https://freight.cargo.site/w/1000/i/64d9bc050bcade1b46d7008d146870b244ffcc7f551b1a5bc411cea1228871e3/thumb_02.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/8b988016336c5ed6994f05a277f138151faa8d77bb6a92ea45965c6b61fc086a/pyros_03.png" data-mid="15174488" border="0" src="https://freight.cargo.site/w/1000/i/8b988016336c5ed6994f05a277f138151faa8d77bb6a92ea45965c6b61fc086a/pyros_03.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/2c56adb224957af42ba6ef9508eefbbf88df987e7e9d79e2652540c860be0418/pyros_08.png" data-mid="15174493" border="0" src="https://freight.cargo.site/w/1000/i/2c56adb224957af42ba6ef9508eefbbf88df987e7e9d79e2652540c860be0418/pyros_08.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/1fa007d5c0c68794a7083efa04c2862b264dddb803b72deabbade04262fa87bf/pyros_13.png" data-mid="15174485" border="0" src="https://freight.cargo.site/w/1000/i/1fa007d5c0c68794a7083efa04c2862b264dddb803b72deabbade04262fa87bf/pyros_13.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/83823212c6633dc2052994803c7a0db414ad8fad8ae4791c2e87d044e2c7e3c5/pyros_04.png" data-mid="15174489" border="0" src="https://freight.cargo.site/w/1000/i/83823212c6633dc2052994803c7a0db414ad8fad8ae4791c2e87d044e2c7e3c5/pyros_04.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/16c16cb0ed623bade7959e8feffe15d5dddfe7c37c85ce886bbf62b8225a787a/pyros_12.png" data-mid="15174497" border="0" src="https://freight.cargo.site/w/1000/i/16c16cb0ed623bade7959e8feffe15d5dddfe7c37c85ce886bbf62b8225a787a/pyros_12.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/dad058ec1221b84cfb32088efce61d16b63c1d1dcc96f4b867faeb29fb18d41d/pyros_07.png" data-mid="15174492" border="0" src="https://freight.cargo.site/w/1000/i/dad058ec1221b84cfb32088efce61d16b63c1d1dcc96f4b867faeb29fb18d41d/pyros_07.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/1cddd685461fe06bb3fcfe074393d7bf17ecebddd33ada5dced25b2637d8a0c9/pyros_02.png" data-mid="15174487" border="0" src="https://freight.cargo.site/w/1000/i/1cddd685461fe06bb3fcfe074393d7bf17ecebddd33ada5dced25b2637d8a0c9/pyros_02.png" /> <img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/e7c2cdc465e3020cebf27d68e386f50dc05c1b010f6eadd4250ec2740073dabc/pyros_05.png" data-mid="15174490" border="0" src="https://freight.cargo.site/w/1000/i/e7c2cdc465e3020cebf27d68e386f50dc05c1b010f6eadd4250ec2740073dabc/pyros_05.png" /><img width="1000" height="619" width_o="1000" height_o="619" data-src="https://freight.cargo.site/t/original/i/515576a5f79b6f20e1e03c12d1d3f8cd1c9be1fc51a0eda04a6ad2fcaa8f26cf/pyros_11.png" data-mid="15174496" border="0" src="https://freight.cargo.site/w/1000/i/515576a5f79b6f20e1e03c12d1d3f8cd1c9be1fc51a0eda04a6ad2fcaa8f26cf/pyros_11.png" />